PALM BEACH COUNTY ESTATE PLANNING COUNCIL

Ronald C. Long currently is the Director of Regulatory Affairs and Elder Client Initiatives, reporting to the Chief Compliance Officer of Wells Fargo Advisors, LLC. In this role, he works with key business and support units to help them stay abreast of the changing regulatory environment and issues related to the aging client. He assists the firm by frequently meeting with securities regulators, adult protective services, and others impacting the brokerage industry and elder clients. The firm has created guides for the older investor and increased awareness for its investment professionals on the concerns of the older investor. Since 2006, Ron has taken a leading role in the securities industry in reviewing how it engages its older clients. He has spoken at numerous conferences for those in financial services as well as at meetings sponsored by the Institutes of Medicine, American Society on Aging, and the White House Conference on Aging to name a few. He has given numerous interviews on elder financial abuse to the financial media and other mainstream publications.

Prior to his current position, Ron worked in Wachovia Securities’ Legal Department starting in June 2002, heading up the team focused on regulatory inquiries. Before joining Wachovia Securities, Ron was District Administrator of the Securities and Exchange Commission’s Philadelphia District Office from March 1997 to June 2002. The District had jurisdiction over both enforcement and regulatory programs in five Mid-Atlantic States and the District of Columbia. During his tenure, he was widely recognized as someone willing to assist in investor education programs throughout the district. He joined the SEC staff in 1990 as an attorney in the Division of Enforcement. In 1994, he assumed the position of Counselor to Chairman Arthur Levitt. In that capacity, he provided guidance to the Chairman on Commission enforcement matters as well as various regulatory issues. He also was instrumental in helping the Chairman launch the first-ever securities arbitration law clinic focused on having law students learn by assisting smaller investors in pursuing securities arbitration claims.

Ron started his legal career as an associate with the San Jose, California law firm of Hoge, Fenton, Jones and Appel, Inc., where he conducted civil litigation in both state and federal courts from 1983 through 1990. He worked in sales for Armstrong World Industries and West Point Pepperell. He is a graduate of Williams College and received his law degree from Georgetown University Law Center.