Lunch & Learn - Grow Your Estate Planning Business Using LinkedIn and Google My Business in a post-COVID-19 World.
Webinar Event Registration has closed as of 11:00 a.m. June 23rd
Palm Beach County Estate Planning Council
invites you to a Lunch & Learn
(BYOBB-Bring Your Own Brown Bag)
Tuesday, June 23rd, 12:00 p.m.
via Zoom meeting
Grow Your Estate Planning Business Using LinkedIn and Google My Business in a post-COVID-19 World
presented by
Rudy De La Garza
CEO SEOMARKETING.com
Registration is required and the Zoom meeting is limited to 100 participants
Zoom meeting log-in/password information will emailed to registered participants prior to the Lunch & Learn
Registration Deadline Friday, June 19th
In this webinar, our expert will discuss how to leverage LinkedIn and Google My Business to take advantage of this new normal. Your outreach efforts in LinkedIn and Google My Business page are vitally important to the addition of new clients and our expert will show you how and why.
What Attendees Will Learn:
- A different perspective on the “new normal”
- How LinkedIn becomes a new method for networking
- A tactical method for updating your LinkedIn profile
- A strategy for remaining active in LinkedIn
- How to create or claim your Google My Business page
- How local businesses stay in front of new customers and remain ready
- Ways to communicate with your client about giving a review
- How to get your business name to show in the Map Pack in Google
- What Google needs to see from your business to rank it well
- The importance of your address, phone number and other details for Google
- Why local search is so important for your business
Who Should Attend:
- All estate planning business professionals
- Professionals who have little time for networking with industry groups
- Professionals that are looking for new marketing strategies and resources
- Professionals that need tactics that bring more new clients
About Rudy De La Garza
Rudy De La Garza is a solutions-focused Executive with more than 20 years of success across the financial services, digital marketing, identity resolution, public relations, IoT, SEO, and e-commerce industries. Leveraging extensive experience implementing successful e-commerce and digital marketing strategies, he is a valuable asset for companies working on performance, analytics, or digital marketing issues. His broad areas of expertise include behavior tracking, marketing automation, lead generation, SEO, social media, online advertising, strategic partnerships, affiliate marketing, identity graphs, and analytics.
Throughout his executive career, Mr. De La Garza has held leadership positions at companies including PRConnect Inc., SEOMarketing.com, QuinStreet, Bankrate.com, and Foreclosure.com. He is currently COO of PRConnect, where he provides identity resolution and digital services for the public relations sector and is boosting the press release industry by providing analytic metrics and traffic. He has also been CEO of SEOMarketing.com since 1997, a digital marketing agency he founded to provide SEO, PPC and social media marketing services for medium to large companies. He also spent three years as Head of SEO and Online Media for performance marketing company QuinStreet (QNST) from 2013 to 2016, where he increased traffic by 425% in 90 days. He previously spent seven years as Corporate SEO Executive for Bankrate.com (RATE), where he guided the company from a $140 million market cap to $1.8 billion market cap with 70% of its traffic coming from organic search.
Rudy holds a BBA in Marketing from Stephen F. Austin State University.
